As a photographer, I’m used to being behind the scene. Being in the spotlight was completely out of my comfort zone and I know this is something many business owners out struggle with. However, if you’re business is not growing then you need to incorporate personal branding as part of your marketing strategy. Understand why personal branding is important so you don’t make the same mistake I made.
Personal branding can have positive results on your leads and sales. Just take a look at this list with 5 important reason why personal branding is important.
1. It Builds Authority and Trust
People buy from people they like and trust and quality have often little to do with their purchasing decision. People often base their decisions on emotions. That’s Neuromarketing 101!
The best way to grow your brand is to position yourself as an authority and people trust professionals with authority. That’s why we trust a dentist in a white coat to sell us a toothbrush and a lawyer in a suit to sell us a contract. That’s why personal branding is important, so you can start positioning yourself as an authority.
Show your expertise through blog posts, podcast episodes, or videos. Share your knowledge and offer value.
2. It Increases Credibility
People who have authority and our trust are people who are credible. Those are the type of people we admire and respect. Before you say that you can buy bread with admiration and respect, I’d like to remind you that if people don’t respect you, they may buy from you once but not twice. Not too mention that they will leave as soon as the opportunity arises.
Building credibility means showing up every day and showing what you can do. Show up on social media, write blog posts, be a guest speaker on podcasts, have a professional website, that’s how you build your credibility. Just as a news anchor goes on air every day to show its competency, so must you show your competency to your audience.
3. It Shows Authenticity & Makes your Brand Standout
Do you think you have a qualitative product or offer qualitative service? So does 10 other businesses and 2 will probably have better quality than yours. Do you think you have good customer service? Well, everyone expects exceptional customer service nowadays.
The only thing that will set your brand apart is you. It’s your personality that will make you the unicorn in the room.
Being the unicorn in the room means being authentic. Showing your true self and from what I know about brands is that they are just an extension of the creator’s soul.
4. It Builds a Sustainable Brand
An authentic and trustworthy business becomes more than just a product or service, it becomes a lifestyle.
A brand that is engrained in the everyday life of people is a brand that will stay in the mind of its consumer. It’s those types of brand that will sustain the test of time.
Building a sustainable brand is probably one of the greatest ways of how personal branding helps grow your business.
5. It Creates Connection
Personal branding is your marketing ammunition. We’re all looking to increase leads and make more sales; personal branding is the key to increase both because it creates connections.
Even when people are not ready to open their wallet, they are ready to connect when you on a personal level. As people, we’re always ready to connect. Getting personal and connecting with your people makes you step into their home. Not as a salesperson, but as a friend who just happens to have something to sell.
That’s why personal branding is important because it helps grow your business.
Are you ready to get out the business rut and uplevel your brand? Embrace your inner-self, get the confidence from being in front of the camera, and start leveraging the art of personal brand. My ultimate free personal brand building checklist will help you get started on the right foot and offer you guidance in the process.