This is a question I often get asked and that gets people really confused.
I get it!
Personal branding became popular around 2009 and the concept of personal branding photoshoots just a few years after, when Instagram gained popularity.
The current role of digital marketing, the worldwide saturated market, and a new generation’s consumer behavior, all contributed to the rise of personal branding that is now at its peak.
So, what is a personal branding photoshoot?
Okay, so let me start by answering your question right off the bat.
A personal branding photoshoot is a photoshoot that captures you, the owner of the company.
The 2 important components of a personal branding photoshoot are:
- The owner/founder is the main subject
- The brand’s personality is showed
A personal branding photoshoot gives the opportunity to show a brand’s lifestyle in a literal way instead of just the abstracts and is an important part of your brand’s assets.
As the owner of the brand, you can bring each element to life through different scenes making your business more personal and realistic.
Why should you do a personal branding photoshoot?
I can make a list from here to the moon because I truly believe in the power of personal branding photoshoots (would be a bit weird if I didn’t).
However, we don’t have that kind of time and I don’t want to lose your attention.
Like mentioned before, personal branding photoshoots help prospects connect with your brand because it makes your brand more personal.
Every market today is saturated, so if you want to stand out and build relationships you need to show what makes you different.
And what makes you different is YOU!
It’s not your products, it’s not your services, it is always you.
A personal branding photoshoot allows you to show the personal side of your business so you stand out and connect with your ideal audience.
People can read words, but our human brains process visuals much better and faster.
Imagine the impact of having both!
Personal branding photoshoots are not headshots
When people ask, what is personal branding photoshoot? They often think that I do headshots session.
While headshots are sometimes part of photoshoots, a personal branding photoshoot is not just headshots.
Headshots are good for profile pictures, but barely show any emotions or the brand’s personality.
When to invest in a photoshoots?
You should only invest in a photoshoot when you’re clear about your brand and your brand identity.
With my clients, I always make sure to understand their strategy and brand identity before booking a shoot.
Even if they don’t have a strategy or brand identity I offer consult to DIY their own brand identity.
Doing a photoshoot, without a strategy will result in images that won’t align with your brand and creates miscommunication with your ideal client.
Personal branding is not vanity…it’s serving!
I often hear people think of personal branding as some sort of vanity.
That doing personal branding photoshoots are obnoxious and self-centered.
Nothing is further from the truth.
If you want to serve your people, then they need to be able to find you and connect with you.
If you don’t show your face to connect, then imagine how many will go on with their life without you getting the opportunity to help them in their journey.
Plan your photoshoot
If you’re now convinced that a photoshoot is your next best step.
Then make sure you plan you’re personal branding photoshoot thoroughly so you are set for success.
I have a special blog post that includes a free workbook on this subject.