Have you ever heard something over and over again and yet you never truly registered it? I have read the blog post, listened to the podcast, saw the conversations in Facebook groups; when people asked for the best strategy to increase engagement and leads, the answers was always personal branding. Use images that shows your face and people will connect better.
The first time I heard about getting personal was during a podcast episode of Jenna Kutcher, where she shares her #1 strategy to increase engagement and leads on Instagram.
As an influencer and mentor, she often gets asked how she was able to successfully build a community online. She attributes her success to the fact that she has started getting more personal on Instagram and showing actual pictures of herself more and more.
She wasn’t the only one though. Nowadays you’ll see, especially among service-entrepreneurs, many business owners use personal branding to grow their business. As a fellow entrepreneur who prefers to work behind the scenes, I was very skeptical to use this strategy.
However, as you may have read on my Instagram, a few months ago I started implementing personal branding into my brand and using personal branding photography to connect with my audience on social media. The results were so astonishing that I wonder why I’ve waited so long.
I started getting people inquiring about my services, engaging with my posts, and even approaching my on the streets. The amount of clients started growing and I started making long term relationships.
What used to be a strategy I tried to avoid; I now embrace wholeheartedly. Personal brand photography has become my strategy to increase engagement and leads.
Likability and Trust
Here’s the thing, from personal experience, I know that I try to work with people I like and trust. People who I can feel comfortable with. Who I share commonality and who I know gets me. If I don’t know the person behind the brand I can’t possibly like and trust them.
Knowing this it would be utterly stupid for me not incorporate myself and my personality into my brand. At the end of the day, my brand is simply an extension of myself.
It might be scary but remember what they say: “Life begins at the end of your comfort zone.”
Personal Branding Photography Tips
It would be so irresponsible to me to share with you a strategy and then not share a few tips. So, here it goes!
- Have a good understanding of your brand first (checkout this freebie)
- Create images that reflects on your brand.
- Create different scenes/stories that you want to capture (for example you at your home office, coffee shop, etc).
- Create a moodboard for the different scenes/stories.
- Batch the content creation by shooting multiple scenes in a day.
- Share at least one image of you every week (if you post 5-7x a week).
If after reading this, you’re still not convinced than I challenge you to try it out. Take a few images of yourself. Share them on social media and see the reaction. If you need a bit of inspiration than check out this post of mine on Instagram. Slide into my DM and let me know how it went.