The most common struggle online entrepreneurs face is knowing how to stand out in a saturated market.
While they are a complete nerd in their field and are continuously learning and developing themselves to know more and deliver better service, they are still barely seen and thus barely grow.
To standout means being unique, but what does being unique even mean?
The only way to stand out is by showing up authentically.
Let your personality and your expertise be the guiding principle of your marketing
Be known for your values, for your thoughts, and for your craft!
Now, as someone whose sole job is to package that into a personal brand and create a strategy around it, I know the shame that comes with wanting to put yourself out there.
“Who do you think you are thinking you can be an industry leader?”, would some say (or maybe your own mind).
Shamelessly & Authentically
We live in a world where the word ambitious has become taboo, especially for women. Allow yourself to have ambitions and strive to reach your goals.
Do you want to know how to stand out in a saturated market? It’s by standing up, standing tall, and letting your presence be known.
You’ve done the work, you’re doing the work, and you are everything you need to be successful. All you have to do is share your gift with the world.
The world needs what you have to offer.
Imagine how many people can benefit from your knowledge and your service.
Imagine what would happen to them if they don’t have access to your help.
Show up Strategically
Don’t get me wrong. Showing up isn’t easy.
The answer I’m giving now on the question of how to stand out in a saturated market isn’t exactly the answer any of us want to hear.
Because to show means to put yourself in a vulnerable position and to expose true self to your ideal audience.
But, in order to create the impact you want to create, you need to know what you want to say, when to say it, and how to say it.
It requires a strategic approach, dedication, and having your heart in the right place.
I love this quote that I’ve heard during an episode of The Marvelous Mrs. Maisel. “If you’re going to have a voice, you’d better be careful of what that voice says.”
Be clear on your values, your message, and make damn sure that every day you work on refining your craft.