Content creation and having a consistent presence on social media is hard. That’s coming from a content creator who’s job is helping others create content and be consistent on social media. While we all may wish posting once a week on Instagram is enough, the truth is that Instagram doesn’t like lackers. I’m still optimizing processes in my business but when it comes to my social media marketing one thing is for sure: batching is the only thing that can save my sanity. As your business bestie, I feel it’s my duty to teach you how to batch your content creation for a consistent presence on social media.
With the increasing competition on social media platforms, like Facebook and Instagram, getting organic traffic and standing out has become increasingly harder. The quality of your images should be higher, the message more intentional, and your presence more consistently.
Posting twice a week is okay, but it’s when you post 5-7 days a week that will truly see results. Sound pretty tiresome, right? That’s why I don’t always recommend to my clients to post every day or every weekday, because whatever schedule you choose you must keep it up.
Many business owners are creating content for à la minute for social media and while that may work for your Instagram stories, your feed requires you to be much more strategic with your content. But, since time is scarce, we don’t all have the luxury to spend hours creating content for social media instead. The best solution is content batching!
Block a Few Hours for Content Creation
Batching your content means creating more than one content per time. Block a few hours a week or month to focus only on shooting your images, creating blog posts, shooting videos, or creating your graphics. The idea is that in that time frame you focus on creating one type of content back to back. By focusing on just one task you’re more focused and inspired. Not to mention you’ll be creating content that will last you several days or weeks.
Make It a Routine
Blocking just a few hours once isn’t enough to create a substantial database of content. You need to make it a routine! Depending on how much content you would need to pull out, you might want to batch your content creation every week or a few times a month. Jot it down into your calendar and try to commit to this moment. How much work you do in one session highly depends on what you’re shooting and you’re own skills. After the first few sessions, you’ll get a better feel of what is realistic to you and how much work you can get done in one session.
Spend More Time In the Beginning
A consistent presence on social media can only be created when batch your content creation to create a database. A database is not created overnight though. I recommend blocking time more often in the beginning. When you have enough for a minimum of 2 months then you can change your schedule to maybe once a week or twice a month, depending on what works best for you.
As a business owner, it’s hard to really know what you can outsource and what you can’t. Especially the photography part is when business owners get hung up because of lack of time and expertise. My social photography subscription service was created exactly for that reason. This allows business owners to have enough content at the start of the month to schedule and be present on their social media channels. The only batching left is creating the copy and scheduling.
Without content creation, there is nothing to show your audience which may eventually weaken your brand and sales. We won’t let that happen, right? That’s why it’s important to know how to batch your content creation for a consistent social media presence.