DON’T GO DELETE ALL YOUR IMAGES ON INSTAGRAM!
Now the next step is having brand imagery that matches your brand identity.
Most of my client’s first instinct is to burn their Instagram account alive because none of their current brand imagery matches their brand identity.
While you may also think that there is no saving your Instagram account, there are ways to make your profile align with your brand without starting from scratch.
The question you should keep asking yourself is: “Does this image align with my brand’s values and personality?”
What Would your Ideal Client Feel?
Ask yourself what your ideal clients would feel when they say a specific old image on your profile.
We are often our worst critic so when you put yourself in the shoes of your ideal client remember to be critical but not harsh.
Of course, an image of 3 or 4 years ago will look less polished than the last one you posted (hopefully).
That doesn’t mean that it’s bad or that it doesn’t communicate the emotions that you want to be attached to your brand.
So, less polished brand imagery isn’t a reason to remove an image from your timeline.
Focus on the emotions instead of quality—unless it’s a super unprofessional image of course—because the quality of the past will never measure up to current standards.
* Tip: Archive old images on Instagram instead of deleting!
Fill Up On New Brand Imagery
Once you’ve audited and removed brand imagery that doesn’t serve you anymore, you have to start pushing new images that will push old ones away.
Create new images that when you ask the question, “Does this image align with my brand’s values and personality?”, the answer will be hell yeah!
Update all your social media profiles and push as many new content out as possible.
Eventually, the old images will drop too far down your Instagram profile that people won’t see them unless they scroll completely down to the past (stalker-alert).
You will need to post at least 15 new images and since you don’t want to spam people that will take you around 2-3 weeks if you post 5-7 days a week.
So batch your content. Have a solid database of images ready and schedule them all!
Never Forget the Question
Now going forward I want to always remember the question.
With every photoshoot yo do, every image you take with your phone, every profile picture you update always ask yourself whether your brand imagery matches your brand identity.