Content Marketing

writing on book with a text overlay:5 Tips to Build Brand Authority on Instagram

5 Tips to Build Brand Authority on Instagram

Instagram can be confusing at best and downright insane at worse. However, when done right, you can absolutely build brand authority on Instagram. Like any marketing platform, you want to identify its purpose first. The struggle of entrepreneurs with the platform stems from the continuous comparison of their metrics to the metrics of others. Instagram …

5 Tips to Build Brand Authority on Instagram Read More »

Graphic: How to Create an Ideal Client Profile

How to Create an Ideal Client Profile in 3 Steps

The most fundamental knowledge you need to have in your business is knowing everything about your ideal client. However, many entrepreneurs fail to have an ideal client profile for their brands. Your ideal client will determine your business model, your messaging, and every decision you make in your business. Should you be on TikTok? Write …

How to Create an Ideal Client Profile in 3 Steps Read More »