My life has always been about creating something. Whether it was mud soup at age 6, an unsuccessful nanny service “agency” at age 13, my first blog at 17, or my second blog at age 24, creativity was always a part of me. Starting my first blog in 2000 sparked a fire. I fell in love with writing, photography, and the world of digital marketing.
My passion for branding and my marketing major formed the perfect synergy. Coming from a family of entrepreneurs and being inspired by the powerful women in this world, I knew immediately what my purpose was: “Educating, inspiring, and supporting passionate entrepreneurs to create an authentic brand build to last by embracing the principles of human-connection.”
What makes a brand memorable, lovable, and transcend through time is not only because of its product or service but because of what it means in the heart of its users. You are the beating heart of your brand. You are the character, the story, and the bridge between what you offer and your ideal clients. I want to be that friend who pushes you to take a chance on yourself. Because, whether you like to or not you are your brand and your brand is you.
You can count on me to have a cup of coffee ready for deep conversations, a bottle of wine for the pick-me-up moments, and a margarita to celebrate the wins in your business. Consider me your future business bestie! That’s why I tailor my personal branding strategy and photography sessions to you and your brand so you feel comfortable and confident during our session and leave empowered afterward.
I’m almost a cliché introvert. My definition of a party is curling in bed and watching Netflix. I’ve always been the one shinning the spotlight on someone else instead of being on stage. Now I do both! I hold the light, but I’ve also come to understand that showing up and connecting with people is just as valuable and helpful.